New LEGO® Silverado Design Premieres at the NAIAS

LEGO® Silverado design  (Picture from media.chevrolet.com)

Chevrolet revealed the first-ever full-size LEGO® Silverado at the North American International Auto Show. The truck is a continuation of the partnership between Chevy and Warner Bros. that began in 2017 with the LEGO® Batmobile.

Chevrolet recently partnered with students from the Oxford Community School and the Ralph Waldo Emerson Elementary School to build the first-ever full-size LEGO® Silverado design for the North American International Auto Show. As an exact replica of the all-new 2019 Chevy Silverado 1500 LT Trail Boss, this new build is a fun take on an exciting new pickup.

According to Chevrolet, the new LEGO® Silverado design was built using 334,544 pieces of individual blocks, and it took a whopping 2,000 hours. Eighteen trained LEGO® Master Builders were involved in the project, and it even features working lights. In total, it is 6 feet tall, 20 feet long, and 8 feet wide.

“The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges,” said Sandor Piszar, director of Chevrolet Truck marketing.

Weighing in at 3,307 pounds, the new LEGO® Silverado wowed audiences during the NAIAS, and it also helped to market the much-anticipated LEGO Movie 2: The Second Part. This is just one of the many ways Chevy is getting crowds excited about its new pickup.

If you want to see the inspiration behind this massive LEGO® project, come see the Silverado for yourself at Sanborn Chevy.

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